-I think that our main product and ancillary texts are effective because I think it is what the audience would expect to see either after watching the video, of after seeing the texts.
-Also effective because it illustrates the title ‘Shadows’ through the use of images and text.
-They are also effective because of the matching dark colours and the costumes, so therefore the audience will expect to see something similar, which they will.
- They also create a brand identity and are easily recognisable once you have seen one or the other.
-Photo shoot creates a bad identity, which is recognisable; it also links in with the video by wearing the same clothes and such.
-The reason we chose a black and white colour scheme was because the video and the music is quite dark and dull which we think the black and white represents and also it gives us a brand identity which is easily recognisable.
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