Lyrics Breakdown

Lyric breakdown

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Vampire Weekend - Oxford comma Music Video Research

I think that this video also in a way illustrates the meaning of the song, because the song is talking about why does something as little and unimportant as an oxford comma really matter? The lack of editing used throughout the video and the fact that its just one long shot maybe represents lack of punctuation used, and this is because they are trying to convey through the song and the video that punctuation doesn't really matter. Another thing i think that they are trying to say through the song is why complicate things with grammar and such, which also implies why complicate a relationship with small things like that, which i think is why the video is simple to show that he is trying to say he wants everything to be simple. When he says "i haven't got the words for you" the people with the cameras and such go away which illustrates what he is saying. Another meaning of the song could translate as him asking why do people try to be perfect and all the same when everyone is fine being different anyways, this is portrayed when he says "i met the highest lama, his accent sounded fine to me" and also when he says "check your handbook, its no trick, take the chapstick, put it on your lips" and this is illustrated in the video when we see different people sat around and to him, they are all fine doing what they're doing. This idea of everyone wanting to be the same is illustrated again when he plays guitar walking past 4 men dressed exactly the same and playing the same guitar as him, and they even mimic what he is doing. When he sings "check your passport" he walks over to a table where there is an official looking man, who he hands his passport to, this illustrated the lyrics in a simple way which again conveys the meaning of the song. The fact that he is wearing a plain white suit also represents the meaning of the song to be simple and gives us the impression that he didn't want to complicate things.

Audience Profile

This is Emily, she is 18 years old, and she she goes to college where she studies photography, art, music and media. Emily likes to shop at Topshop, MissSelfridge, ASOS and also likes to shop at vintage shops, where she finds the clothes to dress quite indie and quirky. Other bands that she like to listen to are The XX, Foals, The Maccabees, Arcade Fire, Bombay Bicycle Club, The Strokes, Best Coast, Yeasayer, Bob Dylan, The Drums, Friendly Fires, The Vaccines and Arctic Monkeys. She enjoys socialising with friends and horse riding with her pony, Sparkle. She takes inspiration from people such as Peaches Geldof, Fearne Cotton, Alexa Chung and Kate Moss. She also enjoys going to the cinema and gigs, and she learns songs on her guitar in her spare time. Emily says she likes Warpaint because of their chilled out, relaxed songs and she likes their style. She also likes the fact that they are an all girl band and they aren't 'girly'.

Radiohead - karma police Music Video Research

9 screen analysis

skill audit

	Skills acquired	How did these skills contribute to the creation of your product?	How will you develop these skills during the A2 project?
Digital technology	I-movie Garageband I-tunes Cameras Mac	Effects Creating sounds	Use final cut Use studio cameras
Post production	I-movie – effects and brightness	Editing	Final cut – advanced effects and brightness
Research and planning	Watched L.A. Confidential	Costume	Watch music video of the same genre
Using conventions of real media texts	Watched L.A. Confidential	Costume – jacket, hat, glasses and shoes	Create better costumes for my music video to fit in with the genre of the song
Creativity	Basic camera shots	Making my product into a real media product	Advanced camera shots in order to make a more real media product

Advert Analysis

The album advert i have chosen to do is Led Zepplins - Motherhip (or greatest hits). The images used in this advert is an image of a blimp hovering over a theater with spotlights on it. The colour scheme involved is black, white and red. this colour scheme has black and white in it, this makes the advert look old fashioned, like from the era from when then band formed and the red represents the bands new, remastered songs.

The poster has a strange font with some of the letter, only for the name of the band and album title as well. the band name is at the top of the poster in a white and the album title is on the side of the blimp in red. have the text on the side of the blimp could represent the bands status in popular music. the bands name is a bigger size than the album name, representing the band is bigger than the album. The poster has four symbols positioned at the bottom of the poster. the four symbols represent each member of the band.

Digipak Analysis

The digipak I have chosen is Oasis's, Stop the Clock album which is also there greatest hits. On the front cover of the digipak there are four images, the first image is at the top left and it is an image of the bands name, in the case Oasis, this image is of the bands logo, which is there name in a white font and a black background. This is helping the audience identify the digipaks content. Another image on the font cover is a wooden wardrobe, inside are toys and clothing such as Elvis figures, snow white and the seven dwarves ornaments, an Elvis jacket and other vintage objects. The designer was Sir Peter Blake, who also designed the Beatles cover for Sgt. Pepper and the Lonely Hearts Club Band. The third image on the front cover is of a door with a blue background, painted on it is CD 1 inside the digipak painted twice. The last image is of a wooden table with objects on top of it and beneath it. These objects are a similar style to the ones inside the wardrobe, which are old, worn out toys which are from the 1940's till 1960's. All of these images and objects create an age to the album, making the album feel and look like it’s not from this time, probably the reason the band named the album "stop the clocks".

inside, the digipak has four spaces, the first is a small book featuring images of the band in different years, song titles and the lyrics to the songs and a small history about the band. the second and third place in the digipak is the two main CD's featuring all the songs, on CD1 it is an old fashioned roulette wheel with a red ring around the outside. CD 2 is the same to CD 1, but has a blue ring around it. the fourth place is a DVD about the band and is titled "Big Brother". the CD has a image of the front cover but at a different angle.

Shot Count Task

Faithless - Mass Destruction
In this video there were approx. 112 shots used and 88 meat shots used.
The video lasted for 3 minutes and 35 seconds