Thursday, 26 January 2012

Rough Question 2 answer

-I think that our main product and ancillary texts are effective because I think it is what the audience would expect to see either after watching the video, of after seeing the texts.

-Also effective because it illustrates the title ‘Shadows’ through the use of images and text.

-They are also effective because of the matching dark colours and the costumes, so therefore the audience will expect to see something similar, which they will.

- They also create a brand identity and are easily recognisable once you have seen one or the other.

-Photo shoot creates a bad identity, which is recognisable; it also links in with the video by wearing the same clothes and such.

-The reason we chose a black and white colour scheme was because the video and the music is quite dark and dull which we think the black and white represents and also it gives us a brand identity which is easily recognisable.

Rough Question 1 answer

-Our product uses conventions of the genre such as there not being much of a story line and the fact that the storyline is hard to follow.

-It also has lots of different cuts throughout the video, which uses the forms of the genre.

-Used lots of long shots which are also conventions of the genre.

-Deserted places are also commonly used within this genre

-Illustrating the lyrics is also something that is used within this genre.

-Shots of the band playing/singer playing.

- Another thing that I have seen used often within this genre of music videos that we have used ourselves is the use of the actual lyrics on the screen, for example Yuck in Get Away write their lyrics on cardboard and hold them up, whereas we Write them on paper and burn them in the fire.

-Layered images/2 shots together

-We have challenged the conventions by using shots where there a lot of people such as in the city, which isn’t something you usually see within this genre, as usually there is only the person/group and places are deserted or there is nobody else there.

-Another thing which we don’t have in our video as we didn’t feel the need to was the use of random images which don’t appear to go with the video, which are very commonly used in this genre of music videos.

-We also done an image of the band on the digipak, although this has been done often within this genre, it isn’t done very often and more commonly within this genre it is an image of pattern of something else.

ANDREW GOODWIN:

-There is a relationship between the lyrics and the visuals, such as when the actress brushes her long brown hair, or when she puts her hands in her pockets.

-There is a relationship between the music and the visuals such as when the actress is strumming the guitar along with the guitar in the song.

-Genre related style and iconography is present, such as the clothing worn in the music video, and such as the image of the band playing.

-Music videos within this genre tend to be filmed in open places, such as what we have done near the field.

-There are multiple close-ups of the main artist.

-There aren’t any intertextual references within our music video as we didn’t think that it was something that fitted within the genre.